[Live Case Study] Growing a Banner Advertising Network to 10 Billion Monthly Impressions

Hi All,

So , this blog is being revamped to be a “bitcoin marketing blog“, i.e. it’s not going to be bitcoin news anymore, but focused around marketing strategy for customer acquisition within the bitcoin space, with a lot of the focus around actual case studies, often in real time about acquisition on our own properties for our advertising network, mobile apps, and free bitcoin web faucets.

I want to start with a bang, so this is a LIVE , follow along  journey to growing CoinAd – a new banner advertising network to my target of 10 billion monthly banner impressions.


I am writing the first 3 months/posts of this from retrospect as I’m in month 3 now and have hit 500million monthly banner impressions – 5% of the way there… a giant, unimaginable target?

000 My Background 000

Probably best to give a little background first, I’m Dan Bainbridge, I have a 7 year background in affiliate marketing as a publisher and this is all happening in the bitcoin niche – it’s a bitcoin focused ads network.

So for the past 6 years my experience is in the personal development niche – I still own and , they are nice sites and have a lot of respect and trust, I have around 250k email subscribers, we’ve hit 7 figures annually in revenue with these brands historically  and I’ve written around 700 short-medium copy salespages in this time… and we sent a lot of email – I’m pretty aggressive for that soft niche..

.. but then I wanted to take things even further..

I was buying bitcoin in 2014 and just reading up on bitcoin, I found the complete lack of “marketing done right” appalling, none existent even; no info products, no books, no training courses, no trading courses, no VSLs (video sales letters) no email marketing at all, I couldn’t see any network of marketers.. I saw an opportunity, to step into this space and dominate it from an aggressive, grass roots, affiliate marketing perspective – to create the network of marketing partners / bitcoin web masters and to teach marketing and lead things.

Very early on I set a goal to become THE go-to marketing services agency for bitcoin companies and services.

000 Entry into Bitcoin Niche 000

slide-3This could get long but I’ll try and keep it as short as possible. I started building bitcoin faucets – sites that give out a tiny amount of free bitcoin. In the last year we have built 3 of them – Bitcoin Aliens being the biggest, you kill aliens and earn bitcoin. It’s alexa ranked 9k , something like 40million page impressions a month. I have another 11k alexa – Weekend Bitcoin, and another; Paid Books which is 40k alexa (which I am especially proud of, this site pays you in bitcoin to read books – and has had an ARMY of assistants scraping content from out of print books and pasting it online – we have 500+ books online now).

These sites got big and popular (and along the way we added bitcoin mobile apps versions which are also popular, but that’s a whole separate story), and I wanted to build an ads network, priced in bitcoin, sold in bitcoin to help me manage my ads inventory better, to take in a sponsor easier, to help change ads across all 3 sites in an instant.

I also wanted to design the ads platform with it in mind that other publishers can use it from day 1 and that it’s open for any advertiser to buy from.

There were existing ads networks in this micro bitcoin space, but again, terribly done with weird ways of buying and bidding, and often needing to micro manage spends to buy on each tiny niche bitcoin site.

I wanted to build the traditional cpm banner network (and pops too) and to have a run of network feature – so that existing media buyers who buy traffic in standardized ways from other networks can just join and INSTANTLY buy $5,000 worth of advertising in a familiar way – no insane bidding wars on unknowns about how much traffic they are going to receive, and minimal daily management needed. was born!

So, this is all Day 0, but it brings me up to the starting point. I’ll write these posts daily for the next 3-4 days, so tomorrow I’ll write about my Month 1, further features we added, the ongoing build, stats and growth numbers in our first month and just our plans and thoughts at the time as well as I can remember it.

* This case study is originally blogged on Stack That Money (with additional info there on Revenue / Profit not published for all eyes here) – Stack That Money is a PRIVATE affiliate marketing forum and the ONLY place I personally hang out and LEARN from. I’ve lurked there for YEARS, reading follow along case studies of people going from $0 to $MILLIONS in revenue from affiliate marketing campaigns. Join Me Here

  • Month 1 – Sept-Oct – A positive start, testing functions and traffic mainly on our own sites.
  • Month 2 – November –
  • Month 3 – December –
  • 2016
  • Month 4 – January –

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Dan Bainbridge

Dan Bainbridge is the founder of and He writes about bitcoin focused marketing strategy on this blog, and day to day strategises the growth of the Bitcoin Aliens media portfolio. He likes surfing and swimming.